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As a reseller, you define the plans your clients subscribe to. You set the name, price, and feature limits — WaMatrix never sees what you charge your clients. You can create as many plans as you need to match your business model.

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Creating a Plan

1

Open the New Plan form

Go to Settings → Plans → New Plan in your Reseller Dashboard.
2

Name your plan

Enter a plan name that makes sense to your clients — for example Starter, Growth, or Agency Pro.
3

Set usage limits

Configure the resource limits for this plan:
  • Contacts — total contacts the workspace can store
  • Monthly Messages — outbound messages allowed per billing month
  • WhatsApp Channels — number of linked WhatsApp Business numbers
  • Team Seats — total users (admins + agents) who can log in
  • Chatbot Flows — number of active bot flows allowed simultaneously
4

Toggle features on or off

Enable or disable specific features for this plan tier:
  • Automation flows
  • AI-assisted messaging
  • Campaign analytics
  • API access
5

Set your price

Enter your monthly and/or annual pricing. This is the amount you charge your clients — it is completely independent of what you pay WaMatrix.
6

Save the plan

Click Save Plan. The plan is immediately available to assign to any client workspace.

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Plan Limits Reference

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Assigning a Plan to a Workspace

To assign or change the plan for an existing client workspace:
  1. In your Reseller Dashboard, go to Clients and click the workspace name.
  2. Open the Subscription tab and click Change Plan.
  3. Select the new plan from the list and click Confirm.
The updated plan and its limits take effect at the start of the client’s next billing cycle.

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Pricing Strategy Tips

Charge a flat monthly fee that covers full platform access. This works well for clients who value cost predictability and simplicity. You absorb usage variability, so make sure your plan limits align with typical client usage before setting your price.
Bundle Meta conversation costs directly into your per-message or per-conversation pricing. This makes you the billing intermediary for Meta’s charges and requires careful tracking of conversation types (user-initiated vs. business-initiated). Most resellers avoid this model due to the added accounting complexity.
Offer a low-cost entry plan with modest contact and message limits, then upsell clients to higher tiers as their usage grows. Gating premium features (such as API access or AI messaging) behind upper tiers gives clients a clear upgrade path and increases your average revenue per account over time.
You are never required to disclose WaMatrix pricing to your clients. The rates you charge are entirely your own business decision, and WaMatrix does not appear on any invoice or billing communication your clients receive.